"Seal and Tea" is an interactive tea packaging that aims to promote the beauty of tea and encourages intergenerational communication by providing a fun and relaxing tea-drinking experience.

In Chinese culture, a seal is an unofficial personal stamp containing an idiom or quotation from poems. The ancient poets often express their feelings and thoughts by stamping the seals on their works. Our concept was to bring an elegant leisure experience like ancient poetry to our customers while they drink the product. By adapting the nature of the seal in Chinese culture, we researched for 100 internet buzzwords that are popular within the young generation and matched them with 100 different kinds of tea flavors that are the common choice of the older generation, and finally, we made them into 100 tea packaging designs.

Each packaging is a combination of a glass tube and a seal. The tube contains the tea leaves which and be poured out and brewed by the user. According to the name of the tea, we match the internet buzz word that is related to the name of the flavor and design the logotype and the animation for the stamp. By the design, we hope to provide a three-level experience of drinking tea for our customers.

1. The taste of tea:

make a cup of nice tea and enjoy the elegant leisure.

2. the meaning of tea:

utilize the technique of Augmented reality, the users can stamp the seal on the paper and scan the image with their cell phone. The still image will start moving and turn into the animation that tells the story of the specific tea and the meaning of corresponding internet buzz word that is matched with the flavor.

3. the beauty of drinking tea:

use "Seal and Teal" to start an interesting conversation with your family, friend, and love ones while sharing the delicious tea and the fun tea-drinking experience.

group project with yanrong lu, Daniel Luo, Debbie Huang